[q via=”Moby”]WHEN HUMANS MAKE STUFF, WE TEND TO MAKE INTERESTING THINGS[/q]
I had the pleasure of being able to watch PressPausePlay in theaters during the Cleveland International Film Festival. PressPausePlay is a film documenting the worlds transformation into a Digital Era. I am not quite sure the correct way to write about this film to get others as excited about it as I was, so I am going to leave a lot of the the talking up to the film. The film is about Art, Music, Film, Business and so much more, but also how these things have all changed because of digital. Some say for the better and others say for the worst.
[q via=”Seth Godin”]When everyone has access to the same tools then having a tool isn’t much of an advantage.[/q]
The world has changed so much in the past decade. An album can and have been created in bedrooms, films can be shot on what some would call pro-consumer equipment and end up on the big screen. We are no longer bound by the limitations of technology and money. We live in a time where creativity can be king. But with great power, comes great responsibility.
[q via=”Moby”]It’s Software, So now any kid can use a cracked version, or buy a version of Reason or Logic or Ableton and in about 5 minutes do what took 6 months or years, 20 years ago.[/q]
The consumer can become the producer, the director, the musician, the artist. But in a world where everyone believes they are a unique snowflake comes a blizzard of mediocrity. The good, the bad, they all end up in the same place and the cream of the crop doesn’t seem to rise to the top as easy as it once did (Even turds float). Your short film might be competing with a cat dancing, or your album against Rebecca Blacks’ Friday.
But the fact is that nothing is going backwards. There is no time like the present. You are either in or out, A zero or a one, alive or dead. This is the best shot you’ve ever got.