Apple splits their market.

Apple announced two new iPhones yesterday introducing the 5c and the 5s.

blue_iphone_5cThe 5c sports what they are calling “beautifully, unapologetically plastic” seemless back, which will come in 5 colors Green, Blue, Yellow, Red, and White. The guts are very comparable to the 5 the only noticeable difference being a slightly larger battery, which I assume is to combat the previous iPhone’s poor battery life. This package comes to the public on September 20th at the very reasonable price of $99 for the 16gb model and $199 for the 32gb model on a 2 year plan of course.

iPhone5s_Gld_iOS7The 5s, designed to look much more like the current iPhone 5 and packs that innovative punch we grew to love from Apple in the past. With its brand new A7 processor, M7 motion coprocessor, a camera with larger mega pixels capable of shooting 720p at 120 frames per second, with a 2.2f-stop lens, a fingerprint identification sensor, and much more! The 5s is the biggest step Apple has made in an in-between model to date. Coming in only 3 colors a Space Gray, Gold, and Silver, the 16gb model will set you back  $199, 32gb at $299, and 64gb at $399. Of course all on a two-year contract.

Both phones will come with Apples new iOS 7 which I won’t get into. 

This is the first time in the history of the iPhone that the company has release two separate models to the public, and it leave me wondering what this means for the consumer. Effectively they have split their market into a “economic” and “luxury” class.

In the past the iPhone was never the “cheap” phone for consumers, it was just “the best” phone on the market. For years the cell phone market hasn’t had a competitor to really shine a light to Apples superior product so competitive pricing had never been an issue. Since the launch of the iPhone 4 the market has really matured and phones manufactures began touting better specs, larger screens, and (if I may speak my bias) fluff features. So how does a company like Apple combat these competitors without compromising their products? They rethink the way they go about selling phones. Cutting some costs without dumbing down the product, adding a more personable touch which the low to mid market want, and have the ability to tell consumers that now you can have the best at an affordable price. All while not insulting their hardcore user base by coming out with the superior 5s.

It should be very interesting to see how both model fair upon release. If you are thinking of upgrade from a current iPhone here is my advise. If you are rocking a 4s and it’s starting to get sluggish on you it makes sense to upgrade to the 5c or 5s. If you are rocking a 5 it is probably a safe bet to hang on to it until next year, unless you want to be on the bleeding edge of Apple tech with the 5s or if the 5c has some fancy color that tickles you the right way. But that is just silly.

Let me know what you think of Apples announcement.


Author: Phil Hoyt

Web Developer, WordPress Expert, Marketing Enthusiast

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